Irene Leung
Executive Vice President, Mass Market

Irene Leung is the Executive Vice President of Mass Market of CSL Limited. Reporting to the CEO, Irene is responsible for the leadership and strategic development of Mass Market organization covering CSL Retail Sales Channel, Road-show Team, Teleagents Channel, Small Enterprises & SOHO sales team, and Prepaid and Postpaid dealers in terms of sales, customer experience, channel planning and operations, with an emphasis on the enriching customer experience. Before taking up the leadership of the Mass Market business unit, she was Executive Vice President of Corporate & Business Market and is responsible for sales, customer service and marketing in government organizations, corporate, and small and medium-sized enterprises segments. .

Irene began her career in corporate sales in 1991 with CSL while she joined the mobile business unit when the 2.5G mobile data service became available in 2000. Since then, Irene has developed the corporate sales team to take up the leadership position in enterprise and government segments.

In recent years, Irene strongly supported and facilitated the development of a series of projects which combined the creative use of mobile technologies and corporate social responsibility. Through partnerships with social enterprises and NGOs, Irene has initiated the launch of new mobile services to serve the community in Hong Kong. ¡§Mobile Link¡¨, a joint initiative with Senior Citizens Home Safety Association, won the 2010 World IT Service Alliance's ICT Excellence - Digital Opportunity Award representing Hong Kong. Leung¡¦s initiatives have also addressed the needs of the hearing impaired, and local household helpers, and have included eLearning sponsorship programs for children of under-privileged families, and a fund-raising event for Dialogue-In-The-Dark Hong Kong for the visually impaired.

Irene holds a Bachelor of Social Science Degree from The Chinese University of Hong Kong. She is the Vice Chairwoman of the Hong Kong General Chamber of Commerce¡¦s Women Executives Club and a Councilor of Hong Kong IT Federation.